Performance nutrition engineered for active duty military, veterans, and first responders — the most disciplined athletes in America. Fueled by science. Proven by service.
Every product formulated for the demands of military training. No fillers, no gimmicks — just performance-grade nutrition your AI Coach will recommend by name.
Military communities run on coffee. So does Phrontis. Our Performance Coffee line is sourced from veteran-owned farms, roasted to fuel the 0500 PT session, and available in three formats for every operational environment — from the base gym to the forward position.
10% of every bag goes directly to veteran housing programs.
YirahFit and Performance Fuel are one closed-loop ecosystem. Every workout generates a nutrition prescription. Every supplement purchase fuels the next mission. Every dollar drives veteran impact.
10% of every subscription and every supplement purchase goes directly to veteran homeless programs and mental health organizations. This is not a marketing initiative. It is the reason Phrontis exists.